In this episode of 'A Duty to Act', Jennifer Darling and her husband Josh discuss the importance of activating communities through social media for public service agencies. They explore the need for effective marketing strategies, the significance of establishing a unique brand identity, and the role of authenticity in social media personas. The conversation also covers various content creation strategies to engage the community and highlights the types of content that can be effective for public service agencies while cautioning against content that could harm the department's reputation. The conversation delves into the importance of understanding and engaging with the community through social media, emphasizing the need for targeted content creation, effective use of various platforms, and the establishment of clear social media policies. The speakers discuss strategies for crowdsourcing content, maximizing the longevity of posts, and the significance of regular engagement to build relationships with the community.

• Social media is essential for community engagement.
• Public service agencies must market themselves effectively.
• Brand identity goes beyond logos; it's about mission and values.
• Establishing a voice on social media is crucial.
• Authenticity in social media personas builds trust.
• Video content is more engaging than static images.
• Community engagement can enhance recruitment efforts.
• Content should reflect the department's ethos.
• Avoid posting content that could damage the department's reputation.
• Engagement strategies should focus on showing the human side of public service. Understanding your audience is crucial for effective communication.
• Creating personas based on community demographics can enhance content relevance.
• Crowdsourcing content can significantly boost engagement and variety.
• Engaging with the community through social media fosters trust and connection.
• Establishing a clear social media policy is essential for managing content and interactions.
• Less than 30% of nonprofits have a social media policy, highlighting a gap in the sector.
• YouTube offers the longest content lifespan compared to other platforms.
• Regular posting helps maintain visibility and community engagement.
• Not every post needs to be high production; authenticity matters.
• Building relationships with the community enhances support during critical times.