Before coach Bill Belichick and quarterback Tom Brady, took the New England Patriots to the top of the NFL they still had a product that needed to be sold. Patriot’s owner, Jonathan Kraft, drafted Lou Imbriano to revitalize the teams marketing and sales. Lou shares with Host Jim Lobaito the common sense marketing and relationship building tips he wrote about in his book “Winning the Customer: Turn Consumers Into Fans and Get them to Spend More."