This week on THE 414 LIVE we’ll be looking into how emotions play a major part in the process which B2B decision makers go through in making a purchase decision.

I’ll be speaking with Nick Hague who has surveyed 2,000 business decision makers to understand in detail how these people make buying decisions for their organisation.

Nick will be sharing his findings which reveal the factors that help or hurt a prospective supplier’s chances of winning business. Ultimately, his research will be of major interest if you are keen to help improve your company’s abilities to attract new clients.