Season 2 of the In Focus podcast is here and we're kicking it off with Samantha Riley of the Missouri Beef Industry Council! The MBIC has had great success in recent video campaigns by selecting a specific audience and focusing on real connection. Learn how they have realized the need to have very specific, and very broad, audience demographics to achieve success through video marketing. Visit www.backroad-productions.com/podcast/08-2 to watch the video.