Cybersecurity Ecosystem Show

Winning with We: Community-Led Growth

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Community-led growth is a buzz word and a very hot topic in the world of B2B go-to-market.

But what is it really and how can your organization leverage this go-to-market strategy?
There isn't just one size fits all and there are many different approaches to community-led growth.


Kathleen Booth, SVP of Marketing & Member Experience at Pavilion on this week's show shared her insights from how Pavilion has grown their community.


Couple of things I learned during our conversation:


  • There are three main approaches to community-led growth (build your own, engage and sponsor another community)
  • Gating (through charging a fee or making it exclusive) your community creates a premium experience
  • Trust is at the heart of community-led growths (the goal is to build relationships)
  • What’s community led growth & why now? Marketing & sales returns are diminishing across the board. Community-led growth can be a very efficient GTM strategy


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