Creatives Processing

Winslow Studio on Building Light Art & Life Together


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Join us for an in-depth conversation with Craig and Jess Winslow, the creative duo behind Winslow Studio, an experiential light art design studio in Portland, Oregon. After meeting in fall 2019 and weathering the early pandemic together, they transformed their budding relationship into both a creative and romantic partnership that's reshaping experiential art.

Craig, a light artist and experiential director, and Jess, a photographer and creative strategist, discuss how they've navigated everything from working with major brands and museums to managing the challenges of being married business partners. This candid conversation covers the realities of running a creative studio, the importance of passion projects, and finding authentic success on your own terms. Whether you're a creative professional, entrepreneur, or simply curious about how art meets business, this episode offers valuable insights into building something meaningful together.


Episode Highlights:

  • How Craig and Jessica met in fall 2019 and built their creative partnership during the pandemic

  • Craig's evolution from graphic designer to light artist and experiential director

  • Jess's journey from Instagram employee to photographer to creative strategist

  • Setting boundaries between personal and professional relationships as a married couple

  • The "yes, and" vs "no, but" dynamic in creative partnerships

  • Managing artistic integrity while meeting client expectations and budgets

  • Building trust with clients through research and understanding their deeper needs

  • The challenges of working on construction projects and managing timeline uncertainty

  • How passion projects like Projecting West led to major career opportunities

  • The evolution of problem-solving skills over 12 years in projection mapping

  • Jess's relationship with photography and stepping away from social media metrics

  • Redefining success beyond external validation and career milestones

  • The importance of celebrating wins and being present in the creative process

  • Setting achievable goals versus impossible standards for sustainable momentum


Connect with Winslow Studio:

  • Website: www.winslow.studio

  • Instagram: @hellowinslowstudio, @craigwinslow, @jayzombie


Projects Referenced:

  • Brilliant! at The Neon Museum Las Vegas

  • Pathways of Pursuit cancer gala installation

  • Winchester Mystery House projections

  • Futopia Murals at the Faena Hotel

  • Educational winemaking installation at The Grove in McMinnville Oregon

  • Projecting West Kickstarter project

  • Light Capsules series

  • Evel Knievel Museum (upcoming)

  • Route 66 Centennial project


Resources Referenced:

  • The Courage to Be Disliked” by Ichiro Kishimi and Fumitake Koga

  • CreativeMornings monthly breakfast lecture series

  • Creative Lunch Club

...more
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Creatives ProcessingBy Word of Mouth Creative