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In this Winter 2025–2026 Industry & Digital Marketing News Roundup, Caitlyn and Meredith break down the biggest trends impacting home improvement contractors heading into spring.

From roofing supplier mega-mergers and dropping consumer confidence to SEO vanity metrics, Google crackdowns, speed-to-lead expectations, and OpenAI testing ads inside ChatGPT — this episode covers what changed this winter and what it means for your revenue this peak season.

If you want to head into spring prepared (not scrambling), this one’s for you.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.