In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm.

On today's episode, Breifne meets up with Co. Cavan farmer Sam Hill to find out exactly what “sustainability” means to him and why this approach has made him an award-winning farmer.

The Beef Brief goes behind the scenes to find out what works for beef farmers and what makes the difference.