From the Winter Olympics to the Super Bowl and the NBA All-Star game the last several weeks have been a busy time in sports. Adam and Brice discuss those events along with the viewing patterns of those events and the shifting landscape of sports consumption.

Winter Olympics, Super Bowl, and NBA All-Star Game

The ROAR Podcast powered by Seregh and Northwestern University’s School of Professional Studies features dynamic sports industry leaders globally who share their unique career insights and perspectives on a wide range of topics related to the business of sports, including real estate, economics, marketing, branding, media, sponsorship, events, and public policy.   Founded in 2021 and hosted weekly by Northwestern Master of Arts in Sports Administration (MSA) faculty members Adam Grossman and Brice Clinton, along with Caroline Valvardi from Seregh, notable guests have included Milwaukee Bucks President <a rel="noopener noreferrer nofollow" href="https://urldefense.com/v3/__https://soundcloud.com/northwesternrar/peter-feigin?in=northwesternrar*sets*season-1-episodes__;Ly8!!Dq0X2DkFhyF93HkjWTBQKhk!VEi6esf_ksQpRatPoCiUGZDek4mk0m1t4HCA1Hwz5kB757k1xb476xicA_ILaPPQLWlOunBPoGYncM083i8$" target="_blank">Peter Feigin</a>, ESPN's <a rel="noopener noreferrer nofollow" href="https://urldefense.com/v3/__https://soundcloud.com/northwesternrar/sarah-spain?in=northwesternrar*sets*season-1-episodes&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing__;Ly8!!Dq0X2DkFhyF93HkjWTBQKhk!VEi6esf_ksQpRatPoCiUGZDek4mk0m1t4HCA1Hwz5kB757k1xb476xicA_ILaPPQLWlOunBPoGYnHyTOHC8$" target="_blank">Sara Spain</a>, and NHL Chief Marketing Officer <a rel="noopener noreferrer nofollow" href="https://urldefense.com/v3/__https://soundcloud.com/northwesternrar/heidi-browning?in=northwesternrar*sets*season-1-episodes&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing__;Ly8!!Dq0X2DkFhyF93HkjWTBQKhk!VEi6esf_ksQpRatPoCiUGZDek4mk0m1t4HCA1Hwz5kB757k1xb476xicA_ILaPPQLWlOunBPoGYnxOYM5W8$" target="_blank">Heidi Browning</a>.  Grossman is also Chief Analytics Officer at Seregh, a global real estate company that develops and invests in sports and entertainment mixed-use districts surrounding stadiums and arenas. In fall 2025, Seregh acquired ROAR, a sports data analytics company founded by Grossman.

Sports

Business

The ROAR Podcast powered by Seregh and Northwestern University’s School of Professional Studies features dynamic sports industry leaders globally who share their unique career insights and perspectives on a wide range of topics related to the business of sports, including real estate, economics, marketing, branding, media, sponsorship, events, and public policy. Founded in 2021 and hosted weekly by Northwestern Master of Arts in Sports Administration (MSA) faculty members Adam Grossman and Brice Clinton, along with Caroline Valvardi from Seregh, notable guests have included Milwaukee Bucks President Peter Feigin, ESPN's Sara Spain, and NHL Chief Marketing Officer Heidi Browning. Grossman is also Chief Analytics Officer at Seregh, a global real estate company that develops and invests in sports and entertainment mixed-use districts surrounding stadiums and arenas. In fall 2025, Seregh acquired ROAR, a sports data analytics company founded by Grossman.

The ROAR Podcast powered by Seregh and Northwestern University’s School of Professional Studies features dynamic sports industry leaders globally who share their unique career insights and perspectives on a wide range of topics related to the business of sports, including real estate, economics, marketing, branding, media, sponsorship, events, and public policy.&nbsp; &nbsp;Founded in 2021 and hosted weekly by Northwestern Master of Arts in Sports Administration (MSA) faculty members Adam Grossman and Brice Clinton, along with Caroline Valvardi from Seregh, notable guests have included Milwaukee Bucks President <a href="https://urldefense.com/v3/__https://soundcloud.com/northwesternrar/peter-feigin?in=northwesternrar*sets*season-1-episodes__;Ly8!!Dq0X2DkFhyF93HkjWTBQKhk!VEi6esf_ksQpRatPoCiUGZDek4mk0m1t4HCA1Hwz5kB757k1xb476xicA_ILaPPQLWlOunBPoGYncM083i8$" rel="noopener noreferrer">Peter Feigin</a>,&nbsp;ESPN's <a href="https://urldefense.com/v3/__https://soundcloud.com/northwesternrar/sarah-spain?in=northwesternrar*sets*season-1-episodes&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing__;Ly8!!Dq0X2DkFhyF93HkjWTBQKhk!VEi6esf_ksQpRatPoCiUGZDek4mk0m1t4HCA1Hwz5kB757k1xb476xicA_ILaPPQLWlOunBPoGYnHyTOHC8$" rel="noopener noreferrer">Sara Spain</a>, and NHL Chief Marketing Officer <a href="https://urldefense.com/v3/__https://soundcloud.com/northwesternrar/heidi-browning?in=northwesternrar*sets*season-1-episodes&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing__;Ly8!!Dq0X2DkFhyF93HkjWTBQKhk!VEi6esf_ksQpRatPoCiUGZDek4mk0m1t4HCA1Hwz5kB757k1xb476xicA_ILaPPQLWlOunBPoGYnxOYM5W8$" rel="noopener noreferrer">Heidi Browning</a>.&nbsp;&nbsp;Grossman is also Chief Analytics Officer at&nbsp;Seregh, a global real estate company that develops and invests in sports and entertainment mixed-use districts surrounding stadiums and arenas. In fall 2025, Seregh&nbsp;acquired&nbsp;ROAR, a sports data analytics company founded by Grossman.&nbsp;

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Winter Olympics, Super Bowl, and NBA All-Star Game

Winter Olympics, Super Bowl, and NBA All-Star Game