Maybe the best salespeople aren't trying to sell, they're trying to understand people.

In Part 1 of this special two-part conversation, Nathan Stokes, Pax8, shares his journey from working in a pharmacy to building a successful career in tech, without taking the traditional university route.

We explore why Nathan believes "sales is all psychology," how curiosity became his biggest career advantage, and why understanding people is a skill that extends far beyond sales.

From communication and career growth to human behaviour and continuous learning, this conversation is packed with insights for anyone looking to build stronger relationships and a more meaningful career.

Highlights:

00:00 — From pharmacy to tech: An unconventional career path.

06:15 — Why university wasn't the right fit.

09:00 — "Sales is all psychology."

15:00 — Curiosity: The career advantage nobody talks about.

22:00 — Why understanding people beats trying to sell to them.

Part 2 coming soon: Nathan shares how the lessons he learned in sales shaped his approach to leadership, mentoring and helping others grow.

Learn more: ⁠wiredbuthuman.com⁠

What does it take to go from competitor to business partner - and choose risk over comfort?

In the episode of WIRED BUT HUMAN, we sit down with Tim Rooks, newly appointed CEO of Truly SMB, at their HQ in Derby, to explore the journey from building a successful MSP to stepping into a global leadership role - alongside a former competitor.

From navigating high-stakes decisions to embracing discomfort as a catalyst for growth, this conversation dives into the human side of leadership in tech. Tim shares how trust is built, why relationships matter more than ever, and what it really takes to scale a business in an AI-driven world,

Highlights:

00:00 – Rivals to Partners: How competition evolved into collaboration — and ultimately growth.
05:00 – Choosing Risk: Why stepping outside your comfort zone is essential for progress.
10:00 – Building Trust: The simple principle that underpins strong leadership and teams.
15:00 – Scaling with Purpose: What it takes to grow a company in today’s tech landscape.
20:00 – AI & What Matters: What’s changing — and what fundamentals still hold true.
25:00 – Leadership Mindset: Thinking bigger than yourself to build something meaningful.

Discover more at ⁠wiredbuthuman.com⁠.

Ever wondered what it's really like to build a tech career across the globe?

In the premiere episode of WIRED BUT HUMAN, we sit down with Pax8 Solutions Consultant Tom Welton, who uprooted his life from Colorado to Bristol during the global pandemic to help scale a cloud unicorn internationally.

From navigating a new continent to forging lifelong friendships, this conversation uncovers the human side of taking bold risks to pursue your tech career.

Highlights:

00:00 – Pandemic Leap: Tom trades Colorado for Bristol - quarantine, lockdowns, and all.
05:00 – Finding Your Crew: How remote work turned colleagues into family abroad.
10:00 – Beating Impostor Syndrome: Certifications gave Tom the confidence to crush challenges.
15:00 – Life’s Trade-Offs: Weddings missed, family scares - the cost of adventure.
20:00 – Worldview Upgrade: Bristol reshaped Tom’s perspective on culture, politics, and life.
25:00 – Go Big or Go Home: Advice for young pros ready to take the plunge globally.

Discover more at wiredbuthuman.com.