Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app.

Show Notes:

1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine.

4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career.

5:25 - Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He talks about his book called The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency.

7:31 - Wired Magazine contributing editor Frank Rose on online newsrooms and on what he expects to find on a company’s website. He talks about how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts.

9:40 - Wired Magazine contributing editor Frank Rose on media relations and whether or not public relations professionals should be using social media to directly engage the public and the relationship of social media to online newsrooms.

11:00 - Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation.

13:10 - Wired Magazine contributing editor Frank Rose on whether or not content is still king, and if it could be displaced by a good user interface.

15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology.

19:35 - Wired Magazine contributing editor Frank Rose on what makes Apple stand out from the rest.

21:25 - Wired Magazine contributing editor Frank Rose on the state of artificial intelligence, and whether or not we’ll every be able to build a computer that can truly mirror human behavior.

23:25 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Another Interview with a Wired Magazine Journalist:

On the Record...Online with Wired Magazine Senior Editor Jeffrey O'Brien

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