11.04.2020 - By Outreach
Where do you start creating your sequences in cadences? If you already have your sequences, how do you optimize them? In this episode, I interview Patricia McLaren, Cofounder at RevShoppe, about building and optimizing sequences. What we talked about: -Segmenting your sequences (go persona-based) -Using the right touchpoints -Incorporating creativity & emotion into sequences For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.