Per Welinder reflects on what he wishes he had known earlier in his journey: the danger of arrogance. He emphasizes how assuming you have all the answers can limit your growth and how essential it is to seek expert insight—including modern tools like AI—to make smarter business decisions.

Key Topics

• Self-awareness in entrepreneurship
• The downside of overconfidence
• The importance of expert guidance early on
• AI as part of the modern business toolkit

Quotes

• “Arrogance. That’s probably the number one thing.”
• “Ask for expertise early—and that includes AI now.”
• “Thinking you know everything limits how much you’ll actually learn.”