This week the Elevate Effect tackles the lofty goal of service through the unlikely vessel of the legendary Benjamin Franklin. How does Benjamin Franklin—with the glasses and the beer and the wig and the whole Founding Father thing—relate to service within your dental practice? Well as Franklin said, “words may show a person’s wit, but actions show his character.” Jennifer Moseley and Dr. Ryan Reeves, DDS, of Beyond Exceptional Dentistry in Savannah, GA, tell us how they use Franklin’s quote in their world-class neuromuscular practice.