There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies like Kraft, Coca-Cola and Georgia Pacific. Now, Jeff is a Managing Partner at Brand Positioning Doctors a brand strategy firm that works with some of the top agencies in the country, dishing out some really innovative stuff in the branding and marketing space. You’re going to take away more than just a couple of a-ha moments from this conversation as Brand Positioning Doctors really delivers something very unique in the branding space. And Jeff articulates it very well in this conversation. Tune in and find out what that secret sauce is!

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