Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of the 75-year-old business Do-Cut. Joining Jason A. Wood, she explains how they are making a name for themselves by offering reliable customer service and genuine value. Lisa also discusses how they keep an outstanding marketing position by sticking to their old-school yet still efficient communication channels.

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