In this conversation, Anna and I talk openly about the Fighter Shots story, from finding a niche in the noisy health and wellness industry to the challenges of working with perishable products, and how her previous career as an industrial engineering helped lay the foundations for her logistics-heavy business.

Using herself as her first customer "avatar" ("If they didn't sell, at least I could drink the inventory..."), Anna formulated a range of delicious health shots that are taking London by storm. Her insights into doing things you love and using entrepreneurship to be 100% yourself are life-lessons and business-lessons all of us can take to heart.