In this fabulous conversation with Aron, we talk about his journey from strategy consultant to co-founder of a beloved flower brand that makes getting flowers through our letter boxes a habit-forming delight!

We talk about the early days of growing Bloom & Wild, the shoe leather and grit required to build a business - "I walked around London hand measuring 100s of letter boxes and spent hours packing flowers" - and his industry-changing work with the Thoughtful Marketing Movement. His views on creating community, having an impact, and being customer focused are invaluable for founders at any stage, and his approach to growth, quality, and sustainability is a model for us all.