Episode 8 highlights:
Audrey’s concept of “give me a napkin”
Knowing how and when to step backwards from a prescribed solution to find the problem to solve
Working with your team and stakeholders so you can make a meaningful contribution as a designer
How we can find, and solve, the right problems as designers
UX designers and product managers working together successfully
Who owns the advocacy for and voice of the customer?


Audrey was so much fun to talk with. As a partner at DesignMap, she helps teams and companies distill complex problems into simple solutions. Audrey has an uncanny ability to make a brilliant point about a complicated topic with simple, subtle language. We had a chance to discuss how to do user research and apply what you learn in a smart way to all the design and product decisions you make. We also spoke at great length about how to get your organizations on board with the value of design and research to really impact the success of their business. I hope you all enjoy the conversation with Audrey as much as we did!

Episode 8 with Audrey Crane

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Aurelius Podcast - Episode 67 highlights with Janna Bastow:

- Using UX research to inform product roadmaps
- Stories about how to avoid major code and product rollbacks by simply conducting good UX research
- Using customer needs to truly innovate and avoid building a better competitive copycat product 
- How to avoid building a Frankenstein product

Episode 67: Customer Feedback with Janna Bastow

Aurelius Podcast - Episode 66 highlights with Audrey Crane:

- Defining Shadow Design and its potential impact on your organization
- Audrey and her team’s research study on Shadow Design
- Shadow IT and it’s correlation to Shadow Design
- Risks and implications of Shadow Design in the product development process
- How to uncover if Shadow Design is happening at your company

Episode 66: Shadow Design with Audrey Crane

Aurelius Podcast - Episode 65 highlights with Ruby Pryor:

- Defining the ROI of UX and UX Research
- The case for building confidence in speaking about UX Research in terms of dollars
- Understanding how certain recommendations you make impact the fundamental business model of where you work
- Business models, understanding them and how UX Research work fits into them
- Examples of how to determine and communicate the ROI of UX research
- How to calculate the ROI of UX and research

Episode 65: The ROI of UX Research with Ruby Pryor

Aurelius Podcast - Episode 64 highlights with Ryan Glasgow:

- The story of Sprig and the gap Ryan identified in user research and market research tools
- Problems and challenges with typical surveys for product research
- Effectiveness and application of in-context survey research
- AI in UX research and the true value a human brings as a researcher
- Concerns and tips for using AI in customer research analysis
- A founders perspective on customer research and the power of in-context research

Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow

Aurelius Podcast - Episode 63 highlights with Darren Hood:


- UX Maturity: what UX maturity looks like at the organization and individual level
- How UX maturity level impacts the planning and effectiveness of UX work
- Tips for assessing your personal, team and organizational UX maturity
- The impact of UX maturity on leadership and the hiring process
- Challenges and the state of UX maturity as an industry in 2023
- Darren’s steps for assessing and improving your own UX maturity

Episode 8 with Audrey Crane

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