Because of this, most digital payments companies have struggled with high customer acquisition costs.

Related Article: Paytm Brings Cashbacks To Offline Merchants To Boost Digital Payments In Kirana StoresTrue Balance Gold membership is a rewards programme for those who recharge and pay bills through the app.

Launched in 2015 by Lee, True Balance began as a balance checking, mobile prepaid balance checking service.

Today, the company is following an ecosystem approach like its peers and is involved in digital payments, wallet service, digital lending, digital gold service etc.

But I think, you know, those target users are the actual users who need financial services. | To read full story, visit https://startuparound.com/read/1577536206.4475412/With-Cashbacks-For-Premium-Users,-True-Balance-Differentiates-Itself-Amid-Payments-Giants?ref=audio_experience