07.11.2018 - By Plein Air
This is a conversation with Catherine Heath. She has been a strategist at M&C; Saatchi and Y&R;, Global Creative Planning Director on Red Bull for Kastner & Partners, SVP and Group Planning Director on Microsoft for McCann, Global Chief Strategy Officer for Modernista!, Worldwide Group Planning Director on Visa for Chiat, Executive Strategy Director for M&C; Saatchi, Head of Strategy, West Coast for Huge, and EVP, Head of Strategic Planning for Edelman. She is now running her own global consultancy called Once Upon a Time Brands. Enjoy!