Embark on a journey into the life and mind of the Creative Director of Thesis Lifestyle, a Soweto native deeply rooted in community and legacy. We dive into how the early years of YFM in the 2000’s inspired his creative journey which led him to the Thesis store. We also explore the moment the brand expanded from just apparel to a lifestyle brand. He also reveals how to build the systems you need for your brand to have longevity and much more. Get ready for a master class on building a brand and staying true to yourself.