In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:

• I’m focusing on the customer. Why should I care about data?
• We have so many applications and so much data. How to prioritize?
• CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
• In transforming from a product or process centric organization to a customer centric one, where does data come into play?
• How can I be hyper personalized without being creepy?
• We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?

You will hear some inspiring real life examples and great insights from a data perspective of CX.

Some resources to learn more:

Webinar: The Future of Banking and CX: Creating & Expanding the Customer-First Mindset With Data & Technology featuring Union Bank of the Philippines

Blog: Recognizing Excellence in Customer Centricity

Blog: How to Create and Execute a Customer-Centricity Strategy

Success stories showcasing data-driven innovation for a 360-degree view of business e-book

Redefining Modern Master Data Management in the Cloud e-book

Customer Success Story Jardine Motors Group

Connect with Jennifer on Linkedin