We engage in a captivating conversation with the extraordinary brand specialist, Lebogang Kgothadi, as she unravels the intricacies of her remarkable journey. Serving as the linchpin between the global giants in the brand industry and the foremost artists in South Africa, she delves into the narrative of her ascent. Lebogang shares insights from her seven-year tenure at one of the world's largest music labels, reflecting on the invaluable lessons garnered in that dynamic realm. These experiences ultimately fueled her entrepreneurial spirit, culminating in the establishment of her own agency.