This week on DEAD. radio, we’re joined by none other than Loatinover Pounds, one of South Africa's brightest rising stars. We journey through his early days in Pretoria, where his passion for music began to take root, leading him on the path to becoming a standout in the industry. Loatinover opens up about the making of his breakout hit, "Sosh Plata," and how he remained grounded under the weight of early success—proving that a hit song doesn’t define you, but your focus and perseverance do.We also explore the origins of his clothing line, “Punyete,” and dive deep into the creative process behind his debut masterpiece, Pray for Pitori. This conversation is a must-listen for anyone chasing their dreams, as Loatinover's story will light a fire in you to push through your own journey with purpose and passion.

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