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With Measurement, The Sky’s The Limit
Show Notes There are four components of effective marketing measurement. This week's podcast explores how measuring investment, outcomes, attribution and time can help us determine ROI, so we can finally have an answer to our client's biggest question: "is my marketing working?" Four Components of Effective Measurement (02:40 – 4:49) Investment – the hard and [...]
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By Brilliant Metrics
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Show Notes There are four components of effective marketing measurement. This week's podcast explores how measuring investment, outcomes, attribution and time can help us determine ROI, so we can finally have an answer to our client's biggest question: "is my marketing working?" Four Components of Effective Measurement (02:40 – 4:49) Investment – the hard and [...]