04.06.2017 - By Aurelius
In this episode we talk about:
- Melissa’s approach to product strategy
- Setting good strategic goals for our product and user experiences
- The difference between shipping features and shipping GOOD features
- How to do user research to actually drive innovation
- Case study examples from Melissa on how she used user research to increase user acquisition
- Using product and UX goals to tie up into larger company vision and strategy
Free product strategy blueprint: https://www.aureliuslab.com/blueprint
Free product strategy mini-course: https://www.aureliuslab.com/free-product-strategy-mini-course
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