On this episode of the podcast, Host Amanda Head talks with Ken Mika, CEO of Politicoin, to dive directly into the world of political fundraising and digital campaign strategies. Mika shares insights on the effectiveness of text messaging campaigns and addresses the ethical considerations that come with all types of political fundraising. With over $1.3 billion raised, Mika underscores the crucial role of fundraising in the political arena and utilizes 21st century techniques that many other firms haven’t considered due to their personal fear of technological change.

The conversation then shifts to digital campaign strategies, where Head and Mika explore methods for reaching diverse demographics, the impact of social media influencers, and the emerging role of artificial intelligence (AI) in enhancing targeting and messaging. Furthermore, Head goes on to highlight the importance of understanding your audience's preferences and selecting the right channels for communication, while Mika discusses the potential benefits and challenges of integrating AI into political campaigns and fundraising.

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