Like many great founder's stories, Samina's is one of evolution and passion, with a healthy dusting of grit and take-a-chance self-belief. After a long career in digital marketing and advertizing, Samina decided she wanted to market and advertize a business of her own. Mon Dessert was born in 2015, combining her love of all things sweet with her desire to demystify patisserie for others, and her fortune-favors-the-bold approach got her products stocked in Fortnum & Masons and Harrods very early on.

In our conversation, Samina shares her personal tips and tools for success and some of the insider secrets learned from her apprenticeship with the great chef Raymond Blanc... lessons that can be applied to life and business inside AND outside of the kitchen!