Ever wondered how to make content go viral? If so, this is the episode for you...

We chat to Ollie McGrath, the Senior Social Media Editor at national radio station LBC. With thousands of engagements per week across Facebook, Instagram and Twitter, LBC lead the way when it comes to reflecting the news agenda on social. We chat about how the LBC team repurpose their radio output online, how to identify that 'killer' content and what the future of social media will look like for radio brands.