Episode 12 highlights:

- Tomer Sharon’s user research tool at WeWork, Polaris
- Tomer Sharon on Democratizing UX
- What is user research
- What makes up a key insight and how to create them
- How to do user research the right way
- What questions can user research answer
- Difference between finding out what customer want vs what they need
- Research nuggets, what they are and how to create them

Episode 12 with Tomer Sharon

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Aurelius Podcast - Episode 67 highlights with Janna Bastow:

- Using UX research to inform product roadmaps
- Stories about how to avoid major code and product rollbacks by simply conducting good UX research
- Using customer needs to truly innovate and avoid building a better competitive copycat product 
- How to avoid building a Frankenstein product

Episode 67: Customer Feedback with Janna Bastow

Aurelius Podcast - Episode 66 highlights with Audrey Crane:

- Defining Shadow Design and its potential impact on your organization
- Audrey and her team’s research study on Shadow Design
- Shadow IT and it’s correlation to Shadow Design
- Risks and implications of Shadow Design in the product development process
- How to uncover if Shadow Design is happening at your company

Episode 66: Shadow Design with Audrey Crane

Aurelius Podcast - Episode 65 highlights with Ruby Pryor:

- Defining the ROI of UX and UX Research
- The case for building confidence in speaking about UX Research in terms of dollars
- Understanding how certain recommendations you make impact the fundamental business model of where you work
- Business models, understanding them and how UX Research work fits into them
- Examples of how to determine and communicate the ROI of UX research
- How to calculate the ROI of UX and research

Episode 65: The ROI of UX Research with Ruby Pryor

Aurelius Podcast - Episode 64 highlights with Ryan Glasgow:

- The story of Sprig and the gap Ryan identified in user research and market research tools
- Problems and challenges with typical surveys for product research
- Effectiveness and application of in-context survey research
- AI in UX research and the true value a human brings as a researcher
- Concerns and tips for using AI in customer research analysis
- A founders perspective on customer research and the power of in-context research

Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow

Aurelius Podcast - Episode 63 highlights with Darren Hood:


- UX Maturity: what UX maturity looks like at the organization and individual level
- How UX maturity level impacts the planning and effectiveness of UX work
- Tips for assessing your personal, team and organizational UX maturity
- The impact of UX maturity on leadership and the hiring process
- Challenges and the state of UX maturity as an industry in 2023
- Darren’s steps for assessing and improving your own UX maturity

Episode 12 with Tomer Sharon

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