His grandparents ran hairdressers, butchers, and introduced fiberglass boats to Denmark. Now Frank is running multiple businesses together with his wife, kids, and sister-in-law, so entrepreneurship clearly runs in the family. After building an electricity provider, they figured out that all of their competitors needed a one-stop-shop IT system, which became Whitelabels. This podcast is about a serial entrepreneur that never stops building.

Contents:

01:10 Intro to Whitelabels

02:15 The story of a serial entrepreneur

06:40 The customer value proposition

08:30 Entrepreneurship as a family tradition

11:45 Why selling to Hawk, after multiple previous exits?

14:15 Keep grinding, never retire

17:55 New horizons

20:05 Denmark as a startup nation