"The word client means ‘someone who is under the protection and care of another.’ That is how you should treat everybody even if you are just a SAS company, you should treat them as clients. I think it fits nicely if you have a religious background. Treating everyone as if they’re under your protection and care does flip your business mentality around from thinking about what you get out of the business to more of what you are contributing to other people."

— Matt Johnson