Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."
After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he’s using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.
Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3
Fathead IG: https://www.instagram.com/fathead/?hl=en
Fathead YouTube: www.youtube.com/@fathead
Thank you to Sponsor Blenders Eyewear!
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📚 Buy "The Inspired Athlete": https://amzn.to/3COPbJD
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🎵 Intro/Outro Music by Aaron Wexler: "Small Waves" https://bit.ly/4jOi50M
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💬 Comment below: What inspired you most from this episode?
⏰ Timestamps for Easy Navigation:
0:00 - Introduction
1:58 - What is inspired living?
3:27 - Inspired Athlete and Entrepreneur
6:02 - Enthusiastic Leadership
8:35 - Heart Based Leadership
11:44 - Life Lessons From Gary Vee
14:12 - The Role of Spirituality?
15:33 - Book Promotion
16:29 - Perseverance Through Hardship
19:30 - Emotions in Business
22:12 - What Is Culture?
24:29 - Culture Is Contagious
26:24 - Music Promotion
27:07 - Personal and Professional North Star
30:31 - Tracking Key Performance Indicators
33:34 - Brand Energy and Integrity
39:00 - Return on Investment
40:47 - Stretchlyfe Adspot
41:57 - Tech Evolution Within Fathead
46:15 - Fathead in 20 Years
48:13 - Augmented Reality in Sports
49:28 - Gamification
51:58 - Incentivizing the Customer and Building Community
57:27 - Fulfillment in Life
1:00:04 - Collaboration Over Competition
1:02:16 - Outro