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Mass communications is essential when there is an incident. Targeted communications is better. Keeping people informed is essential. How can governments or companies pass information to their people and where necessary steer them away from danger? As part of the #WithIngram series, Philip Ingram is chatting to Tom Pressley the VP International Marketing with Everbridge.  as always there is a warning. You may actually learn something.  For those who are interested, no bacon was consumed or harmed in the production of this PODCAST.