We chatted with Tara Eggenspiller, who started her own line of handbags from home, about the importance of branding. Listen for her tips on starting a fashion company, finding a niche in a saturated market, and building a brand identity to establish yourself and attract the right audience.

Angela Mariah Handbags: https://www.angelamariah.com/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

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