I am often asked why I believe that digital radio switchover will never happen in the UK. My answer is always this – the available statistics and data on consumer take-up of DAB radio fail to demonstrate that it will grow sufficiently to become the mass medium for radio broadcasting. I can see nothing in more than a decade of figures to offer an inkling that DAB radio will ever become anything more than a minority interest, compared to FM/AM.

This episode is also available as a blog post: http://grantgoddard.co.uk/without-local-commercial-radio-switchover-to-dab-will-not-happen/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

LinkedIn SlideShare Flickr Scribd Academia