Witty and Viral

Are you a fan of Dunzo's social media communication? How accurately they use puns and wordplay! I had an opportunity to interact with some of the best brains in the industry who have given a voice to Dunzo on social channels. The copywriting team that gets the social media content dun right for Dunzo. Akhil, Vaidehi, and Manas - the brains behind it. Do listen to the episode if you want to know the process behind the great work at Dunzo. Sit back and enjoy! ;)

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COVID-19 has already brought a revolution in the digital world. All education institutions are forced to go digital. Clearly, along with these institutions, it is a testing time for all the teachers and professors. Also, I believe it will become essential for professors to create a personal brand. So I thought of bringing in and discussing this with a professor who has successfully managed to lead a great teaching career prior to this situation as well. Siddharth Deshmukh aka The Travelling Professor shares his journey with us and also talks about the future of teachers, ed-tech startups, and a lot more from the business world. All this and more in this episode of witty and viral! Enjoy!

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Though India has a massive number of digital marketing agencies, not many Integrated Agencies exist in this space. Brands often deal with multiple agencies to achieve their marketing goals. But in the last few years, Schbang has established itself as a go-to integrated marketing agency for many big brands in India. So, in this episode of witty and viral, I had a chance to talk about the integrated agencies scenario in India with Akshay Gurnani - Co-Founder at Schbang. Awarded as Impact India 'Top 30 Under 30', Akshay is someone who has played a great role in the growth of Schbang. We also discuss entrepreneurship, career, and Akshay’s love for photography! All this and more in this episode of Witty and Viral. 

Akshay Gurnani Instagram: https://bit.ly/akshaygurnaniinsta 

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In today’s day and age, the internet and technology drive our lives. Unconsciously, we have become an internet addict in one way or another. But when we are driven by the digital world, it is of utmost importance to take a break and focus on the way we train our mind. Khurshed Batliwala, a fantastic Art of Living Teacher, Author and Wellbeing Expert, drill down the mind-matter, how we fail to notice the internet addiction and the ways to tackle all these downfalls. Isn’t this needed for everyone in today’s world driven by technology? All this and more, in this episode of witty and viral. Books by Bawa: https://bit.ly/bawabooks The technology of Spirituality Talk by Bawa: https://bit.ly/bawatalk For any feedback, reach out me: https://bit.ly/prateekinsta

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Not many people have the ability to try out different roles in their professional life. But Varun Duggirala – Co-Founder and Content Chief at The Glitch, in his career has had multiple roles to play. From working in a call center to starting The Glitch, Varun has had quite a journey. Not only this, but he also hosts one of the best advertising podcasts – Advertising is Dead! In this episode, Varun shares his entire journey of building The Glitch, he talks about agency acquisition, and of course, about the podcast industry in India. All of this on Witty and Viral! Listen to Advertising is Dead: https://bit.ly/VarunAID Share your feedback about this episode: https://bit.ly/prateekinsta

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The world is moving fast towards performance marketing. With almost everything trackable on the internet, brands and businesses are focusing on ROI. Also, with automation kicking in the digital marketing space, job roles are going to evolve. But exactly how? In the episode, I discuss performance marketing, content marketing, and automation with Abhinav Arora - Chief Marketing Officer at Avalon Labs. All this and much more in this episode. Happy learning!

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Are you an engineer or pursuing engineering and looking to get into marketing? Are you an agency owner? If yes, then this episode will be a great asset for you until the rest of your life. On the very first episode of witty and viral, Tarun Makhija – Co-Founder at Big Mouth Digital and Media, is with me. Tarun is an engineer turned marketer who has been successfully running a digital marketing agency in Mumbai. He is also a Keynote Speaker and a Digital Marketing Trainer. In the episode, Tarun speaks about how engineers can make a career in marketing without an MBA and much more in-depth.

If you are someone who’s running an agency and want to seek guidance, feel free to reach out to Tarun: Big Mouth Digital and Media: https://bit.ly/bigmouthdigital Tarun on Instagram: https://bit.ly/taruninsta Tarun on LinkedIn - https://bit.ly/tarunlinked Do share your feedback with me: https://bit.ly/prateekinsta

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Isn’t it what every brand wants to achieve? Virality! And of course, having a witty way to communicate often helps in creating the organic buzz. I think with the evolution of the internet, the content has evolved so much. Advertising has gradually changed because of the way people consume content. Earlier, brands used to produce 2-3 ads a year, and now the times have changed. The same brands own more than 365 digital assets a year. Times have become interesting not just for brands but for the people executing and managing the brands’ marketing. 

Witty and Viral is all about the different things going on in the media and ad world. Each episode will bring in the different flavors of what the advertising serves us. Join in on this with me, Prateek Satpute – Someone who knows a few things about advertising and the media!

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