The Things We Know

Wives; Trad, Sad or Rad?


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In this episode, Kari and Lisa attempt to understand the rise of the "tradwife" trend—women embracing ultra-traditional gender roles in the name of choice, femininity, and fulfillment. They unpack how the seemingly harmless aesthetic of domestic bliss on social media can carry deeper political and cultural implications. Referencing articles from The New Yorker, Ms. Magazine, Mother Jones, and more, they explore how the tradwife movement intersects with conservative ideology, online influence, and what critics assume is the loss of women's agency. It's a nuanced and necessary conversation about freedom, feminism, and the cost of romanticizing the past.

New Yorker Article: "The Rise of the Tradwife" by Sophie Elmhirst Read on The New Yorker

MS Article: Tradwives Are Doing Conservatives' Work for Them

https://msmagazine.com/2024/07/16/tradwife-republicans-project-2025/

New American: Trad wives or Sad wives

https://thenewamerican.com/us/culture/trad-wives-vs-sad-wives/

Tia Levings' Homepage Visit Tia Levings

Mother Jones: Trad Wives are thriving in the post-Dobbs era

https://www.motherjones.com/politics/2024/06/trad-wife-wives-nara-smith-estee-williams-dobbs-roe-escapism/

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Curious about coaching or working with Kari or Lisa?

Book a free discovery call and get clarity on your next steps and learn more about how coaching might benefit you and your wildest dreams:

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The Things We KnowBy Lisa Callahan & Kari Morin