In today's enchanting episode of Studio L7, your host Bigbobby embarks on a magical journey into the heart of storytelling in B2B marketing. In a world where features used to reign supreme, we discover a new breed of marketing wizards using the power of stories to captivate and convince.

1. Take a trip down memory lane as we reminisce about the 'features frenzy' of old-school B2B marketing.

2. Uncover why decision-making isn't just about logic but also emotion. Spoiler: B2B decision-makers are human too!

3. Discover the storytelling heroes of B2B: Salesforce and Storybrand. Find out how they are wielding narrative to transform products into epic heroes.

4. Learn why storytelling in B2B is the surprise checkmate in the grand chess game of marketing.

5. Get inspired to weave your own stories. Whether you're a photographer, podcaster, field recordist, or filmmaker, you have the power to create compelling narratives that engage and inspire.

Join Bigbobby in Studio L7, where we celebrate the artistry in B2B, and remember to always keep your lens focused, your audio clean, and your stories compelling!