We photographers produce an awful lot of content. It’s not just the photographs that we put up to share with the world, but also the words that we publish, too. Many of us run our own businesses or have photography as a side gig or a hobby that we promote via websites, social media, and elsewhere. Some of us just enjoy blogging, so we do that along with our photographs. The point is, we put out a lot of content—and in a variety of shapes and sizes.

Now, you’ll often hear from marketers about two different types of content, at least broadly speaking. This would be evergreen content versus timely content. What’s the difference? Evergreen content is the stuff that is good and relevant no matter when one consumes it. A blog post that is still relevant a decade after it was published is evergreen.

Timely content is relevant to the time in which it is posted. Things like current events fall into this category—they burst onto the scene, and their relevancy fades away with time. Among photography sites, gear reviews are a common example of timely content. Once the next flagship camera launches, the reviews about the now older model are no longer quite so relevant anymore.

Podcast Notes: https://www.moneymakerphotography.com/evergreen/

Photography Clips Podcast: https://www.moneymakerphotography.com/podcast/

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