“Brothers from different mothers” as they describe it, Softeon CEO Jim Hoefflin and CTO Mark Fralick have worked together over the last 35 years. The duo, known at Softeon as “WMS Pioneers” developed one of the first Warehouse Management Systems (WMS) in 1993 after realizing there was a market shaping.

Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers.