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WNBA Business Moves & Endorsements: Candace Parker to A'ja Wilson and Beyond


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In this episode of 21 Titles, Chanteé dives into the business side of the WNBA. She covers Candace Parker's retirement and transition into a business role with Adidas. Then Chanteé explores other WNBA stars featuring in Skims' WNBA campaign. then she talks about A’ja Wilson's new signature shoe deal with Nike. Finally, Chanteé talks about the WNBA's collaboration with Dick's Sporting Goods to launch a collection for young girls, and Kelsey Plum's innovative move into the cigar business.

00:00 Welcome Back to 21 Titles

00:33 The Business of Sports: Focus on the WNBA

01:10 Celebrating Candace Parker: From WNBA to Adidas President

06:10 Skims' WNBA Campaign: A Leap into Women's Sports Marketing

11:03 A’ja Wilson's Signature Shoe: A Milestone in Women's Basketball

18:34 Endorsement Deals and Brand Partnerships: The Rise of Women's Basketball

25:02 Closing Thoughts and Shoutouts



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The9450By The9450