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Izhak "I don't believe in tagging" Zimmermann discusses with Stephen and Frank about the importance of focusing on business value in the context of FinOps, emphasising the need to understand cloud costs within the context of business goals. He introduces a new approach to FinOps that leverages new technology and insights to support business goals and drive business value. The conversation covers the challenges of understanding cloud costs, the use of networking data to understand costs, and the transformation of cost data into business value data.