World Open Innovation Conversations

WOIC 2025 - Finally! - Marcus Holgersson ft. Dr. Suno


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This song was created by Marcus Holgersson (ft. Dr Suno), and its title — “Finally!” (Äntligen!) — comes from a Swedish tradition linked to the Nobel Prize in Literature. Each year, when the Swedish Academy finally announces the winner, people joyfully shout “Äntligen!” — “Finally!” — capturing the excitement and relief after a long wait.


Marcus brought that same spirit to our #WOIC2025 academic awards this year, celebrating in all the languages we speak — “Finally!” “Eindelijk!” “Finalmente!” “Äntligen!” — one shared voice of open innovation and joy.

Here are the lyrics:

In Bilbao, the lights shine bright

Ideas are dancing through the night

Henry said it, Marcel knows

Marisol’s magic — that’s how it goes

And all around the world we came

Open minds, a common flame

 

“Finally”

“Eindelijk!”

“Enfin!”

“Äntligen!”

We all laugh, we all belong!

 

From Doctoral dreams to paper flights

We shared our work through sleepless nights

In workshops, keynotes, panels too

New ideas — they grew and flew

Ann-Kristin and Vinit took the stage

On wicked problems and the digital age

A global family, heart and mind

Innovation with humankind

 

Finally! We’re here again

In Bilbao’s sun with all our friends

Open innovation lights the way

We build the future, day by day

From Henry’s spark to Marcel’s plan

And Marisol — she leads the band

Finally! We made it through

Bilbao’s the place where ideas grew!

 

We heard the laughter, felt the spark

Collaboration lighting up the dark

Best Paper winners took the stage

The crowd stood up — a brand-new age

And when they called their names aloud

We shouted “Finally!” — oh what a crowd!

 

“Finally!” — said in every tongue

Laughter rising, songs unsung

Innovation needs no wall or line

Just open hearts and brilliant minds.

 

Finally! We’re here again

In Bilbao’s halls we all transcend

Open innovation, loud and clear

Connecting minds from far and near

Finally! Together strong

Marcel and Marisol keep the song

And Henry smiles, his dream’s alive

Open innovation will thrive!

 

From TU/e to Berkeley’s halls

To Kaunas making future calls

The world unites, the voices blend

For impact that will never end

 

Finally! We shout it loud

In every language, proud!

Research, practice, side by side

Open innovation’s joy worldwide

Finally! From heart to brain

We’ll meet again, we’ll meet again

Bilbao’s beat, our common glow

Open hearts make ideas grow!

 

“Äntligen!”

“Eindelijk!”

“Finally!”

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World Open Innovation ConversationsBy Marisol Menendez, Marcel Bogers, and Salar Alizad Poursaeidi