In our latest episode of WOIConversations, hosted by Marcel Bogers and Marisol Menéndez, we speak with Aurelia Engelsberger — CEO of OMIND Platform. OMIND helps organizations embed innovation strategies into daily routines by combining digital tools, behavioral nudges, and facilitated workshops to build open mindsets and achieve measurable behavior change.

 Here are some highlights from our conversation: 

✨ Practice → theory → practice: Aurelia’s journey from industry to PhD and back into entrepreneurship.
✨ Mindset matters: Sustainable change comes from small routines and measurable habits, not one-off keynotes.
✨ Academia × industry: The biggest barrier isn’t strategy — it’s language and ways of working.
✨ Measure what matters: Link culture and mindset change to real impact and financial metrics.


WOIConversations hosted by Marcel Bogers and Marisol Menéndez, organized by Salar Alizad Poursaeidi.