Pride Month – or Pride Season, as the government of Canada now calls it – has begun, meaning corporate logos have been cloaked in rainbows and the the Toronto Transit Commission has even replaced its subway chime with a “2SLGBTQQIA choir.” True North’s Andrew Lawton says much of these proclamations amount to little more than virtue signalling.

Also, what does Danielle Smith’s win mean for Albertans and Canadians? Kris Sims from the Canadian Taxpayers Federation joins to discuss.

Learn more about your ad choices. Visit megaphone.fm/adchoices