"Woke-washing" refers to a company portraying itself as "woke" —aware of and actively addressing social and political injustices — often as a marketing strategy or a public relations move. It involves projecting a progressive image to appeal to a broader, more diverse audience or to avoid scrutiny without making significant changes to internal policies, practices, or structures that perpetuate inequalities. Listen to our latest podcast episode unpacking 'woke-washing' in corporate culture. Learn about its implications and why genuine commitment to social justice is critical. Join us as we explore strategies for authentic action toward systemic change in business.

Schedule an appointment
Woods Kovalova Group