Martha Razo, CEO of Guero Pallets and President of the Xcelerator Business Summit, leadership didn’t come from following expectations — it came from challenging them.

By 18, Martha had left home, choosing education over traditional roles that never fit her vision. What began as a push against limitation became the foundation for a future built on independence, problem-solving, and grit.

From learning business fundamentals the hard way to stepping into leadership in a male-dominated industry, Martha didn’t wait for permission — she figured it out. And that decision changed everything.

Her story is a reminder that success doesn’t come from staying comfortable — it comes from betting on yourself.

What moment pushed you to choose your own path?

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