When you’re told that choosing marriage, motherhood, or flexibility means giving up your potential, it can quietly shape the way you show up for years.

That’s exactly what happened to Wendy Guth and Krystal Eicher, co-founders of Serendipitous Rebel. As military spouses, mothers, and ambitious women, they were pushed to shrink themselves, delay dreams, and carry expectations no one places on men.

Instead of accepting that narrative, they rebuilt their careers on their own terms — creating a coaching practice that helps female entrepreneurs put themselves first without guilt or burnout.

Have you ever been told — directly or indirectly — that your choices were costing you your potential?

Struggling to find the right child care for your family? Sign up for MomSub’s free webinar – A Step by Step Guide to Find & Keep Reliable Child Care – or share the free registration link with a friend: https://calendly.com/momsub/child-care-guide?month=2026-01

If you want to explore how coaching can align your business with your values, check out Krystal and Wendy at https://serendipitousrebel.com/.
 
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